In the era of mechanical reproduction, we choose to return to the temperature of handmade. The first studio lights up and the sound of scissors cutting through fabric is the first promise dedicated to gentlemen.

Breaking the threshold of customization, we let the measurement data into code, and use technology to give wings to the traditional tailoring art. More men are discovering that a well-fitting suit can awaken confidence in their bones.

When co-branded suits appear at music festivals and art exhibitions, we hear young people say, “That's the kind of formality I want.” The spirit of a gentleman has never been confined to occasions.

reads the curves of every man's shoulders across the screen. Epidemics can't stop the quest for decency - that year, we made 3,000 suits arrive in the new owner's closet “no-touch”.

Peers on London's old-school Tailor's Row nod their heads in greeting as Tokyo clients marvel at a hand-locked hem. It turns out that top-notch craftsmanship is a language that needs no translation.

When the virtual world demands a digital dress code, when young people debate “what is a modern gentleman” - we are still standing in front of the mirror, writing new footnotes to the “decency” of every era. We are still standing in front of the mirror, writing a new footnote to “decency” for every age.